Marketing creates the hype or buzz for the sale, but ultimately the sale is everything. But let's rewind a bit. If you've been following our Build Bold Blog then you know, we're always talking about branding. Branding makes your marketing interesting and marketing makes your sale easier.
Entrepreneurs often create a marketing strategy and neglect the sales strategy. Let me say this out loud (please imagine I'm yelling). Your marketing strategy cannot be your sales strategy. They are two different systems.
I'm pretty sure you have the basic concept of marketing in this day in age. You pay a ton of money on digital ads, magazines, radio podcasts to tell people about your product, service, or brand, great they know. So now what? Will people just magically come to you? Sure, maybe a few. However, to create successful companies you need a sales strategy, or a go to market plan for my business brains. This is a strategy that puts you in a forward facing position with your clients or perspective clients. Think of marketing as the GPS, sales as the driver, and your product or service as the car. The GPS can direct you, but the driver must ultimately complete the trip, and hopefully, it will be in your car. So how do you become the car?
This is what sales strategy is all about, yup, becoming a car! Alright, point made the end.
Just kidding. Sales strategy is a all about creating a documented plan to position and sell your product or service to clients in a way that sets you apart from others!
Every aspect of your plan must be clear, organized, and consistent. If you are spending money on marketing ensure you're including sales objectives and directly reaching out to prospects, to close the sale. The gap between the marketing and the actual closed sale is your strategy, or lack there of :).
Here are some great tips about leading and closing sales.
Lead with what's in it for your client & have a clear honest pitch
Prospects need follow up
Listen, Listen, Listen
Figure out your customers pain points
Practice great communication
Create a customer profile, every client big or small should have a profile that is managed by a customer/client relationship management (CRM) system
Create a follow up plan for every client and perspective client
Research and find out who your clients are within your niche market, if applicable
Selling must be apart of your everyday business systems to succeed & grow